Situation: Ericsson sought to attract best in class talent by crafting a new recruitment campaign based on their EVP pillars.
Solution: Implement the strategic recruitment messaging platform YOU + ERICSSON a powerful combination across multiple executions and audiences.
Results: The campaign has been globally vetted and is a true representation of who Ericsson is as an employer. In addition, the Diversity communications won 1st Place for Best Multimedia Campaign on the Employment Management Association Creative Excellence Awards.
Toolkit: Employer Branding & Communications Guidelines
Campus Campaign: Email, Pens, Handshake Card, Postcard, Poster
Campus Campaign: Roll-Up
Employer Branding: Overview Brochure
Giveaways + Social Media: International Employer Profile Pages
Booth: Women in Technology featuring Grace Hopper
Keynote / Power Point Presentation: Early Careers Program
Employee Referral Program Email, Overview Info-graphic, Social Media Posts
Posters: World Day for Cultural Diversity